Virtual Eye Sports

Virtual Eye, the Sports division of New Zealand based Animation Research Ltd (ARL), is a world leader in the provision of 3D TV graphics with over 25 years industry experience. This started with the sport of Sailing and the America's Cup, when Virtual Eye's graphics revolutionised the way sailing fans watched the sport.

We have grown our technology as the event has grown, and now provide services on multiple platforms. We have even won an Emmy for our America's Cup App. Our strength in sailing saw us progress into the prestigious Volvo Ocean Race event, the 52 Super Series (TP52), XCat Powerboats and Star Sailors League, to name a few.

Virtual Eye has also had the privilege of working on the major Golf events for many years, providing services for the European Golf Tour, Open Championships, Ryder Cup, US Open and New Zealand Open. Our team travel the globe providing these services every week for 9 months of the year.

We have covered Cricket since 2001, showing fielding positions, scoring information, wagon wheels, bowlers pitch maps, 3D flyins to stadia and Augmented graphics. We also revolutionised the game with the introduction of the DRS (Decision Review System) which tracks the cricket balls and gives the viewers and umpires a greater understanding and depth of information. Beginning in 2009, we also took on the high-speed world of Formula One, providing detailed 3D tracks, driving lines, acceleration, braking, gear shifts and driver G-forces.

Telling sports stories is in our blood, and over the years we have told a wide range of these from the Aerobatics Competitions, Hot Air Ballooning, Para Gliding, Hang Gliding and Gliding, through to the Extreme Sports of Snowboarding and Skiing. Most recently we have been covering the Red Bull Freeride Tour, Burton US Open, Simples Session and Snowboard Championships, as well as the UCI World Cup Mountain Bike Series 2015, Downhill and Cross-Country events and the MotorCross Hare Scramble and 2016 Hard Enduro Series.

The 2015 Virtual Eye showreel contains graphics generated for Sky Sports F1 Channel, the Volvo Ocean Race, Channel 9 (AUS) Cricket, Sky Sports (NZ) Cricket, BBC Sports F1 coverage, PGA Championship Golf, the 2014 Winter Olympics, AirSports Ltd, the NZ AirGames, the Louis Vuitton America's Cup World Series and the America's Cup. The song 'Tarakihi' is by NZ vocalist Elizabeth Marvelly.
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VE Videos

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  • Cricket

    At Virtual Eye our approach has always been that technology should be used to enhance viewer…
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  • Golf

    Virtual Eye integrates seamlessly into any production, live or post produced. Our aim at Virtual...
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  • Motorsport

    Virtual Eye has been involved in the high-speed world of Motorsport since 2000 with the Race to the...
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  • Sailing

    The Virtual Eye sailing system (developed since 1992) has become a turnkey solution for events…
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  • European Tour

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • Gothenburg

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • #Gigatown

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • F1 China/Spain

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • F1 Bahrain

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • America's Cup App

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • Slopestyle

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • Volvo Ocean Race

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
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