The Story of Virtual Eye Motorsport

Virtual Eye has been involved in the high-speed world of Motorsport since 2000 with the Race to the Sky Rally, the World Rally Championship in 2002, NASCAR Daytona in 2004-5 for Sportvision, and the Rally of New Zealand. At the start of 2009 Virtual Eye was contracted to provide the Formula 1 series graphics for broadcaster BBC. Our package at that time included detailed 3D tracks and environs, graphics showing lines the drivers took; where they accelerated; braked; their speed and gear choices. The following year our graphics were also able to show circuit upgrades between 2009 and 2010 in depth. A total of 19 circuits were supplied for the 2010 Formula 1 series, including additional tracks like Hockenheim, Circuit Gilles-Villeneuve and Yeongam.

Virtual Eye then worked alongside BSKYB from 2012-2015 to provide 3D animations for channel Sky F1 HD. By then our package also supported quick display updates of weather changes, car visibility and placement, foliage and detail placement, shadow and sun direction, track guide features and 2D overlays. Track Fly-ins were generated for every qualifying and race day. Our Track Guides supported G-force display, animated mini-maps, drive-lines (with braking and accelerating), down-force arrows, corner and car labelling, camera matching, overtaking and driver POV.

Given the technical nature of Formula 1 as a sport, Virtual Eye was a key-ingredient in educating and entertaining the viewer about it's intricacies. BSKYB producers opted to also use Virtual Eye as an analytical tool, with presenters dissecting the action with incredible detail and accuracy on the large 'Sky Pad' touch screen.

Typical scenarios Virtual Eye displayed were highlighting areas of the track where time can be made up and lost (often in tenths of seconds), identifying and showcasing signature and tricky areas of circuits, recreating historic incidents and viewing them from different angles and speeds, comparing different racing lines and styles of drivers, illustrating where time is lost and gained on laps, and car label tracking (a handy tool during busy and congested grid starts on race days). Virtual Eye provides a Motorsports broadcaster with a tangible point of difference to it's competitors, providing cutting-edge views of a sport built upon technical foundations.

Above: A montage of Virtual Eye renders displaying real race data from the 2014 F1 Season
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Virtual Eye News

  • August 2017 +

    The Virtual Eye Golf team supplied our graphics services at five tournaments in August, beginning Read More
  • July 2017 +

    Our Virtual Eye Golf operators started the month at the US Open Seniors in Massachusetts Read More
  • June 2017 +

    Golf and Sailing, two of the signature spectator sports enhanced by Virtual Eye's real-time graphics, Read More
  • 360VR in Bermuda +

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    Virtual Eye's Chris Carpenter sets up one of two 360VR cameras used on Emirates Team NZ and Oracle Team USA.
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    The 360VR tower positioned just ahead of the main communications tower aboard the AC50 - Richard Gladwell www.photosport.co.nz
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    An image from eight cameras is stitched together to form the on-board viewing experience.
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    A low resolution screen shot from the Samsung Gear headset on the platform of the AC50.
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    Richard Gladwell from Sail-World NZ met Virtual Eye CEO Ian Taylor aboard the Read More
  • May 2017 +

    Mid-May saw Virtual Eye Sailing in Scarlino Italy, covering the Rolex TP52 World Championship Scarlino Read More
  • March 2017 +

    In March, Virtual Eye Sailing set up shop in Florida for Miami Sailing Week, covering Read More
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Virtual Eye Videos

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VE Videos

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VE News

  • August 2017 +

    The Virtual Eye Golf team supplied our graphics services at five tournaments in August, beginning Read More
  • July 2017 +

    Our Virtual Eye Golf operators started the month at the US Open Seniors in Massachusetts Read More
  • June 2017 +

    Golf and Sailing, two of the signature spectator sports enhanced by Virtual Eye's real-time graphics, Read More
  • 360VR in Bermuda +

    Richard Gladwell from Sail-World NZ met Virtual Eye CEO Ian Taylor aboard the ferry... Read More
  • May 2017 +

    Mid-May saw Virtual Eye Sailing in Scarlino Italy, covering the Rolex TP52 World Championship Scarlino Read More
  • March 2017 +

    In March, Virtual Eye Sailing set up shop in Florida for Miami Sailing Week, covering Read More
  • February 2017 +

    Virtual Eye Cricket posted a great run-rate in February, starting with coverage of New Zealand Read More
  • January 2017 +

    Virtual Eye Cricket carried the bat throughout January, supplying our ball-tracking and graphics package for Read More
  • December 2016 +

    The Virtual Eye Golf team wound up their 2016 season at the Australian PGA Championship Read More
  • November 2016 +

    November marked the beginning of Virtual Eye's annual Cricket season, supplying info-graphics and ball-tracking of Read More
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  • Cricket

    At Virtual Eye our approach has always been that technology should be used to enhance viewer…
    Read More
  • Golf

    Virtual Eye integrates seamlessly into any production, live or post produced. Our aim at Virtual...
    Read More
  • Motorsport

    Virtual Eye has been involved in the high-speed world of Motorsport since 2000 with the Race to the...
    Read More
  • Sailing

    The Virtual Eye sailing system (developed since 1992) has become a turnkey solution for events…
    Read More
  • European Tour

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • Gothenburg

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • #Gigatown

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • F1 China/Spain

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • F1 Bahrain

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • America's Cup App

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • Slopestyle

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • Volvo Ocean Race

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
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