The Story of Virtual Eye Cricket

Above:Virtual Eye graphics in action during Australia's International Summer of Cricket 2023-24, broadcast on Fox.

At Virtual Eye our approach has always been that technology should be used to enhance viewer comprehension of a sport, and to deliver viewpoints that television cameras cannot. Our animation and graphics for cricket coverage affords the commentators, players, umpires and fans the opportunity to view cricket through a different lens. It blends into broadcast coverage of the game and provides in depth analysis in real time.

The Virtual Eye Cricket system was first introduced at Dunedin’s University Oval ( just down the road from where Virtual Eye was founded ) during a Test match between New Zealand and Pakistan on November 24th, 2009. We had developed ball tracking software to show the viewers a 'what might have happened' perspective on the game, and this was quickly adopted by the ICC (International Cricket Council) as part of the 'DRS’ (Decision Review System).

The DRS system involves the players on the field challenging the umpires decision on particular appeals during the game such as edges off the bat or glove, and more importantly for us the LBW (Leg Before Wicket) rule. Once the DRS has been requested by the on field captain, technologies such as HotSpot and Snicko (BBG Sports) can confirm the initial concern of the appeal, whether or not a batsmen has hit the ball, and then it is Virtual Eye's ball tracking which advises the 3rd Umpire - who uses the information to either uphold or overturn the decision.

Our high-frame rate cameras track the centre of the ball in every frame we capture, from the release point of the bowler to the impact point on the batsmen. Our software then calculates the precise ball track in 3D space and predicts the path once the release, bounce and impact points are known. This 3D arc is then overlaid on to another Broadcast camera, the LBW or 'Wicket to Wicket' camera. Depending on what the original decision was, the 3rd Umpire will either reinforce or overturn it.

Other key elements of the Virtual Eye Cricket package include Wagon Wheels, Pitch Maps, Beehives, Deviation of Seam/Spin, Fireworks, Field Placement, Six Distances, 3D Flyovers into cities and stadia, the list goes on. These work in conjunction with our ball tracking, as analysis of the game is recorded ball by ball. All of these analysis tools can drill down further into the current game, series or team, and show different aspects of the game being played. Many international teams use our data of matches to compile together strategies of where a batsmen or bowler might be weak, how to play on certain pitches at different venues and what has been the most successful strategy in recent times. Our historical data reaches as far back as 2006 so there is plenty to see if you know what to look for.

Virtual Eye has always been a ground-breaking research and innovation company. Key moments in our cricket history include the first ever Test match involving ball tracking a Red ball ( University Oval, November 24th 2009, New Zealand vs Pakistan), the first ever One Day International involving ball tracking a White ball (Melbourne Cricket Ground, January 16th 2011, Australia vs England), and ball tracking for the first ever Day-night Pink Ball Test match ( Adelaide Oval, November 26th 2015, Australia vs New Zealand).

Above:A video montage of all the best bits from our 2019/2020 summer of Cricket.

Virtual Eye News

  • August 2024 +

    Virtual Eye is onsite in Barcelona supporting the Louis Vuitton 37th America's Cup. Known for Read More
  • June/July 2024 +

    Virtual Eye Golf graphics are used extensively on numerous international Tours and on a range Read More
  • May 2024 +

    May is usually a busy month for Virtual Eye Golf, and 2024 is no exception. Read More
  • April 2024 +

    Virtual Eye Golf continued supporting PGA Tour events with our ball position and field data Read More
  • Feb/March 2024 +

    Graphics for the AT&T Pebble Beach Pro-Am and the Genesis Open at Riviera GC were… Read More
  • Dec/January 2024 +

    December started with our operators covering the America's Cup Preliminary Regatta Jeddah... Read More
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35

Virtual Eye Videos

  • 1

VE News

  • August 2024 +

    Virtual Eye is onsite in Barcelona supporting the Louis Vuitton 37th America's Cup. Known for Read More
  • June/July 2024 +

    Virtual Eye Golf graphics are used extensively on numerous international Tours and on a range Read More
  • May 2024 +

    May is usually a busy month for Virtual Eye Golf, and 2024 is no exception. Read More
  • April 2024 +

    Virtual Eye Golf continued supporting PGA Tour events with our ball position and field data Read More
  • Feb/March 2024 +

    Graphics for the AT&T Pebble Beach Pro-Am and the Genesis Open at Riviera GC were… Read More
  • Dec/January 2024 +

    December started with our operators covering the America's Cup Preliminary Regatta Jeddah... Read More
  • November 2023 +

    The Nedbank Golf Challenge in Sun City was the first event on Virtual Eye Golf's Read More
  • October 2023 +

    Virtual Eye Golf teed off for the month providing our tracking and graphics for the Read More
  • September 2023 +

    The historic seaport of Vilanova i La Geltrú hosted the Preliminary Regatta of the 37th Read More
  • August 2023 +

    Virtual Eye technology was used to display dynamic course animations, also incorporating TrackMan ball tracing Read More
  • July 2023 +

    The 2023 Major League Baseball season continued, with game coverage enhanced by broadcasting tool MLB Read More
  • June 2023 +

    Kiel Week 2023 hosted 52 nations in 11 international boat classes holding 250+ races over Read More
  • May 2023 +

    Virtual Eye supplied 11 separate graphics outputs for the 2023 PGA Championship, seven of which Read More
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17

Advanced Shot Tracking by PGA TOUR

New digital experience
of every shot from
every player.

TOURCast logo

  • Cricket

    At Virtual Eye our approach has always been that technology should be used to enhance viewer…
    Read More
  • Golf

    Virtual Eye integrates seamlessly into any production, live or post produced. Our aim at Virtual...
    Read More
  • Motorsport

    Virtual Eye has been involved in the high-speed world of Motorsport since 2000 with the Race to the...
    Read More
  • Sailing

    The Virtual Eye sailing system (developed since 1992) has become a turnkey solution for events…
    Read More
  • Behind The Scenes

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • Designed To Fly

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • Cricket 2020

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • Golf 2020

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • Techweek 2019

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • Bathurst 2018

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • 360 Video 2016

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • 116th US Open

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • 1