Virtual Eye Sports

Virtual Eye, the Sports division of New Zealand based Animation Research Ltd (ARL), is a world leader in the provision of 3D TV graphics with over 25 years industry experience. This started with the sport of Sailing and the America's Cup, when Virtual Eye's graphics revolutionised the way sailing fans watched the sport.

We have grown our technology as the event has grown, and now provide services on multiple platforms. We have even won an Emmy for our America's Cup App. Our strength in sailing saw us progress into the prestigious Volvo Ocean Race event, the 52 Super Series (TP52), XCat Powerboats and Star Sailors League, to name a few.

Virtual Eye has also had the privilege of working on the major Golf events for many years, providing services for the European Golf Tour, Open Championships, Ryder Cup, US Open, New Zealand Open and, as of 2018, the PGA Tour. Consequently, our teams travel the globe providing these services year round.

We have covered Cricket since 2001, showing fielding positions, scoring information, wagon wheels, bowlers pitch maps, 3D flyins to stadia and Augmented graphics. We also revolutionised the game with the introduction of the DRS (Decision Review System) which tracks the cricket balls and gives the viewers and umpires a greater understanding and depth of information. Beginning in 2009, we also took on the high-speed world of Formula One, providing detailed 3D tracks, driving lines, acceleration, braking, gear shifts and driver G-forces. In 2018 we brought our graphics to the Supercheap Auto Bathurst 1000 for client Fox Sports Australia.

Telling sports stories is in our blood, and over the years we have told a wide range of these from the Aerobatics Competitions, Hot Air Ballooning, Para Gliding, Hang Gliding and Gliding, through to the Extreme Sports of Snowboarding and Skiing. Most recently we have been covering the Red Bull Freeride Tour, Burton US Open, Simples Session and Snowboard Championships, as well as the UCI World Cup Mountain Bike Series 2015, Downhill and Cross-Country events and the MotorCross Hare Scramble and 2016 Hard Enduro Series.

Above: A Showreel of work by Virtual Eye, the sports division of Animation Research Ltd. Music: 'Elevate' from Bensound.com

VE News

  • August 2024 +

    Virtual Eye is onsite in Barcelona supporting the Louis Vuitton 37th America's Cup. Known for Read More
  • June/July 2024 +

    Virtual Eye Golf graphics are used extensively on numerous international Tours and on a range Read More
  • May 2024 +

    May is usually a busy month for Virtual Eye Golf, and 2024 is no exception. Read More
  • April 2024 +

    Virtual Eye Golf continued supporting PGA Tour events with our ball position and field data Read More
  • Feb/March 2024 +

    Graphics for the AT&T Pebble Beach Pro-Am and the Genesis Open at Riviera GC were… Read More
  • Dec/January 2024 +

    December started with our operators covering the America's Cup Preliminary Regatta Jeddah... Read More
  • November 2023 +

    The Nedbank Golf Challenge in Sun City was the first event on Virtual Eye Golf's Read More
  • October 2023 +

    Virtual Eye Golf teed off for the month providing our tracking and graphics for the Read More
  • September 2023 +

    The historic seaport of Vilanova i La Geltrú hosted the Preliminary Regatta of the 37th Read More
  • August 2023 +

    Virtual Eye technology was used to display dynamic course animations, also incorporating TrackMan ball tracing Read More
  • July 2023 +

    The 2023 Major League Baseball season continued, with game coverage enhanced by broadcasting tool MLB Read More
  • June 2023 +

    Kiel Week 2023 hosted 52 nations in 11 international boat classes holding 250+ races over Read More
  • May 2023 +

    Virtual Eye supplied 11 separate graphics outputs for the 2023 PGA Championship, seven of which Read More
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  • Cricket

    At Virtual Eye our approach has always been that technology should be used to enhance viewer…
    Read More
  • Golf

    Virtual Eye integrates seamlessly into any production, live or post produced. Our aim at Virtual...
    Read More
  • Motorsport

    Virtual Eye has been involved in the high-speed world of Motorsport since 2000 with the Race to the...
    Read More
  • Sailing

    The Virtual Eye sailing system (developed since 1992) has become a turnkey solution for events…
    Read More
  • Behind The Scenes

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • Designed To Fly

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • Cricket 2020

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • Golf 2020

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • Techweek 2019

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • Bathurst 2018

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • 360 Video 2016

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • 116th US Open

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
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