ARL Sports Division, Virtual Eye, has a history with the America's Cup that goes all the way back to 1992 - when our 'Winged Keel' software was able to show the racing Live on broadcast television via 3D graphics, and explained the event in a way that had not been possible beforehand...
The America's Cup media team showcases Virtual Eye during the 36th America's Cup... it's usually the other way around.
These days we regularly offer America's Cup events a package that includes much more than *just* TV graphics and tracking. At the 35th America's Cup in 2017 we provided broadcast, mobile and onsite services - which included the Official AC+ App, 3D real-time tracking graphics, broadcast infographics, 360 video aboard AC50s, onsite touchscreen installations, grinding simulators and sailing simulators.
The Virtual Eye rendering engine highlighting Race 9 of the 35th America's Cup (BBC Sport commentary by Alastair Eykyn & Ken Read)
The 34th America's Cup in 2013 saw not only entry of the term 'hydrofoiling' into the lexicon, but also a new breed of audience-focused event media. The America’s Cup Official App featured live racing with multichannel video, an interactive 3D live racing viewer, SMS updates, a live leader board, live commentary and live on-board audio. The AC App social feed allowed live comments and chat with event media and officials. In 2014, the America’s Cup Official App won an Emmy for 'Outstanding New Approaches in Sports Event Coverage' at the 35th Sports Emmy Awards in New York.