Virtual Eye Sports

Virtual Eye, the Sports division of New Zealand based Animation Research Ltd (ARL), is a world leader in the provision of 3D TV graphics with over 25 years industry experience. This started with the sport of Sailing and the America's Cup, when Virtual Eye's graphics revolutionised the way sailing fans watched the sport.

We have grown our technology as the event has grown, and now provide services on multiple platforms. We have even won an Emmy for our America's Cup App. Our strength in sailing saw us progress into the prestigious Volvo Ocean Race event, the 52 Super Series (TP52), XCat Powerboats and Star Sailors League, to name a few.

Virtual Eye has also had the privilege of working on the major Golf events for many years, providing services for the European Golf Tour, Open Championships, Ryder Cup, US Open, New Zealand Open and, as of 2018, the PGA Tour. Consequently, our teams travel the globe providing these services year round.

We have covered Cricket since 2001, showing fielding positions, scoring information, wagon wheels, bowlers pitch maps, 3D flyins to stadia and Augmented graphics. We also revolutionised the game with the introduction of the DRS (Decision Review System) which tracks the cricket balls and gives the viewers and umpires a greater understanding and depth of information. Beginning in 2009, we also took on the high-speed world of Formula One, providing detailed 3D tracks, driving lines, acceleration, braking, gear shifts and driver G-forces. In 2018 we brought our graphics to the Supercheap Auto Bathurst 1000 for client Fox Sports Australia.

Telling sports stories is in our blood, and over the years we have told a wide range of these from the Aerobatics Competitions, Hot Air Ballooning, Para Gliding, Hang Gliding and Gliding, through to the Extreme Sports of Snowboarding and Skiing. Most recently we have been covering the Red Bull Freeride Tour, Burton US Open, Simples Session and Snowboard Championships, as well as the UCI World Cup Mountain Bike Series 2015, Downhill and Cross-Country events and the MotorCross Hare Scramble and 2016 Hard Enduro Series.

The 2015 Virtual Eye showreel contains graphics generated for Sky Sports F1 Channel, the Volvo Ocean Race, Channel 9 (AUS) Cricket, Sky Sports (NZ) Cricket, BBC Sports F1 coverage, PGA Championship Golf, the 2014 Winter Olympics, AirSports Ltd, the NZ AirGames, the Louis Vuitton America's Cup World Series and the America's Cup. The song 'Tarakihi' is by NZ vocalist Elizabeth Marvelly.

VE News

  • August 2021 +

    Members of our Golf Remote Operations team impressed during New Zealand's latest lockdown... Read More
  • July 2021 +

    In July, the Major League Baseball calendar included the All Star Game and Home Run Read More
  • June 2021 +

    Congratulations to MLB Network, who were awarded the George Wensel Technical Achievement Award at the Read More
  • May 2021 +

    Virtual Eye Golf delivered 11 separate feeds into the PGA Championship in the U.S.A. from Read More
  • April 2021 +

    Virtual Eye Golf continued our support of the PGA Tour in April, beginning with the Read More
  • March 2021 +

    During the March Spring Training schedule, Virtual Eye rolled out more updates and additions to Read More
  • Summer 2020/21 +

    In December, Virtual Eye fielded multiple teams to cover not only the third ODI, three Read More
  • November 2020 +

    Virtual Eye crossed the Tasman to support another Summer of Cricket, operating out of a Read More
  • October 2020 +

    Virtual Eye have covered the America's Cup since 1992, and are again providing our tracking Read More
  • September 2020 +

    PGA TOUR TOURCast received a 2020 Leaders Sports Award for Innovation in September, for it's Read More
  • August 2020 +

    Virtual Eye continued supplying our data-driven graphics and virtual stadiums to MLB's StatCast 3D... Read More
  • July 2020 +

    Virtual Eye has returned to Major League Baseball, supplying our data-driven graphics and virtual... Read More
  • June 2020 +

    Virtual Eye Golf were in Florida in mid-March, covering the Players Championship on the PGA Read More
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  • Cricket

    At Virtual Eye our approach has always been that technology should be used to enhance viewer…
    Read More
  • Golf

    Virtual Eye integrates seamlessly into any production, live or post produced. Our aim at Virtual...
    Read More
  • Motorsport

    Virtual Eye has been involved in the high-speed world of Motorsport since 2000 with the Race to the...
    Read More
  • Sailing

    The Virtual Eye sailing system (developed since 1992) has become a turnkey solution for events…
    Read More
  • Behind The Scenes

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • Designed To Fly

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • Cricket 2020

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • Golf 2020

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • Techweek 2019

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • Bathurst 2018

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • 360 Video 2016

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • 116th US Open

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
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