Virtual Eye Sports

Virtual Eye, the Sports division of New Zealand based Animation Research Ltd (ARL), is a world leader in the provision of 3D TV graphics with over 25 years industry experience. This started with the sport of Sailing and the America's Cup, when Virtual Eye's graphics revolutionised the way sailing fans watched the sport.

We have grown our technology as the event has grown, and now provide services on multiple platforms. We have even won an Emmy for our America's Cup App. Our strength in sailing saw us progress into the prestigious Volvo Ocean Race event, the 52 Super Series (TP52), XCat Powerboats and Star Sailors League, to name a few.

Virtual Eye has also had the privilege of working on the major Golf events for many years, providing services for the European Golf Tour, Open Championships, Ryder Cup, US Open, New Zealand Open and, as of 2018, the PGA Tour. Consequently, our teams travel the globe providing these services year round.

We have covered Cricket since 2001, showing fielding positions, scoring information, wagon wheels, bowlers pitch maps, 3D flyins to stadia and Augmented graphics. We also revolutionised the game with the introduction of the DRS (Decision Review System) which tracks the cricket balls and gives the viewers and umpires a greater understanding and depth of information. Beginning in 2009, we also took on the high-speed world of Formula One, providing detailed 3D tracks, driving lines, acceleration, braking, gear shifts and driver G-forces. In 2018 we brought our graphics to the Supercheap Auto Bathurst 1000 for client Fox Sports Australia.

Telling sports stories is in our blood, and over the years we have told a wide range of these from the Aerobatics Competitions, Hot Air Ballooning, Para Gliding, Hang Gliding and Gliding, through to the Extreme Sports of Snowboarding and Skiing. Most recently we have been covering the Red Bull Freeride Tour, Burton US Open, Simples Session and Snowboard Championships, as well as the UCI World Cup Mountain Bike Series 2015, Downhill and Cross-Country events and the MotorCross Hare Scramble and 2016 Hard Enduro Series.

The 2015 Virtual Eye showreel contains graphics generated for Sky Sports F1 Channel, the Volvo Ocean Race, Channel 9 (AUS) Cricket, Sky Sports (NZ) Cricket, BBC Sports F1 coverage, PGA Championship Golf, the 2014 Winter Olympics, AirSports Ltd, the NZ AirGames, the Louis Vuitton America's Cup World Series and the America's Cup. The song 'Tarakihi' is by NZ vocalist Elizabeth Marvelly.

VE News

  • October 2019 +

    Virtual Eye was at the Supercheap Auto Bathurst 1000 again this year... Read More
  • September 2019 +

    The PGA Tour 2019-2020 season began with A Military Tribute at The Greenbrier, with Virtual Read More
  • August 2019 +

    This month we continued our support for the 52 SUPER SERIES at the Rolex TP52 Read More
  • July 2019 +

    Virtual Eye stepped up to the plate during the MLB All-Stars game at Cleveland's Progressive Field... Read More
  • June 2019 +

    Virtual Eye Golf attended 5 tournaments during June, supporting both the European and PGA Tours. Read More
  • May 2019 +

    Techweek19 saw many of our staff contributing via panel discussions, presentations and... Read More
  • April 2019 +

    The Virtual Eye Golf team were the only ones on the field of play during Read More
  • March 2019 +

    Virtual Eye was home for the 100th NZ Open at Millbrook Resort, and also covering Read More
  • February 2019 +

    February began with Virtual Eye Cricket covering the 2nd Test between hosts Australia and Sri Read More
  • January 2019 +

    21 Cricket matches throughout January kept our operating teams busy on both sides of the Read More
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52 Super Series App

  • Cricket

    At Virtual Eye our approach has always been that technology should be used to enhance viewer…
    Read More
  • Golf

    At Virtual Eye our approach has always been that technology should be used to enhance viewer…
    Read More
  • Motorsport

    At Virtual Eye our approach has always been that technology should be used to enhance viewer…
    Read More
  • Sailing

    At Virtual Eye our approach has always been that technology should be used to enhance viewer…
    Read More
  • European Tour

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • Gothenburg

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • #Gigatown

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • F1 China/Spain

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • F1 Bahrain

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • America's Cup App

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • Slopestyle

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
  • Volvo Ocean Race

    Virtual Eye, a division of Animation Research Ltd (ARL), has changed Sports coverage into a multi-device spectator experience... Read More
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